I'm a creative director in my day job. My team and I dreamed up a fun way to inspire volunteering among music festival attendees: Rock-style posters which trigger an augmented reality interaction highlighting compelling local causes.
We hired a team of international illustrators to work up posters for seven causes. The results were spectacular. We also hired me, who had the inside track on the cause for which I was most passionate – children's education.
Crowd-surfing, rock-star young geniuses is the image I rolled with.
Here is my artwork in the wild, alongside breathtaking work by 6 other illustrators.